Getting into college is a big deal. While working at Lehigh University our goal was to create something memorable and special that students would receive their acceptance letters in. We completely re-structured the materials students received and distinguished the materials in a way that was clear and digestible able for students and parents. The overall Matriculation packet contained an acceptance letter, return on investment booklet, brand book, admitted student brochure, and a postcard to RSVP with. By using coordinating colors and varied sizes we were able to organize the important content and create a youthful inviting experience for all our future students.
Bridal Shower invitations and event styling for a close friend. We wanted to create an elegent southwest theme for the party and printed materials.
Sweet Doe Bakery provides people with beautifully crafted desserts that are full of flavor with no animal derived ingredients. They are a business built on the idea of quality and believes in baking smaller batches. This website was created for Sweet Doe Bakery along with a styled photoshoot of images to use for the website.
While volunteering with the East Penn Democratic Club, I was fortunate enough to be able to connect with a local candidate running for East Penn School District School Board named Sherrine Eid. I desigend yard signs, business cards, and palm cards. Sherrine was running for East Penn School District School Board and wanted to advocate for ensuring East Penn Students, Faculty and Staff are successful and compassionate contributors of society and have the environment, support, tools and knowledge to build lasting institutions and systems in our Global economy.
Communications and Public Affairs supports Lehigh University, its Strategic Plan and its overall mission of teaching, research and service by creating and executing integrated communications and marketing strategies. We develop initiatives to build awareness and visibility for the university and provide timely, useful information about the university to various audiences, both internally and externally. We work closely with people and organizations across the institution to provide communications counsel and services that fulfill their communications needs and best represent the Lehigh brand.
The Indie Craft Fair is an event in Bethlehem, PA held at The Art Establishment. The fair promotes local handmade art and community engagement. This project includes, a poster, social media graphics, and a banner.
Woodworker Wine is a collection of home made wines created by a friend who is a carpenter. He wanted his wine to incorporate the idea of wood so we used different types of wood textures and alternated them on the label and logo. This collection features four different wines, a Pinot noir, Merlot, Riesling, and Chardonnay
Lehigh University prides themselves on the idea that there is truly something for everyone. The goal was to come up with a unique way to showcase all the various clubs, activities, and extracurricular actives Lehigh offers. With over 150+ clubs and more than 40 intramural sports teams, listing these programs felt tired. I came up with the idea to collect and arrange specific items to illustrate the diversity of options students have. This image was used in our Matriculation Packet and related coordinated digital promotions.
Photographer: Ryan Hulvat
Poster design for the 2015 Models on Main Luncheon at Hotel Bethlehem in downtown Bethlehem, PA
The SouthSide Arts District is a group of small business owners and nonprofit organizations united to promote Bethlehem PA's SouthSide. This poster and ad series was for the 2018 Southside Bethlehem Winter Restaurant Week.
ecycled Minimalism is a Catalog and Ipad App created to showcase furniture and various household decor made from recycled materials, yet minimalistic in design and function. Both the catalog and app are broken down into eight sections according to the periodic element from which the materials are derived.
Assited Christa Neu (photographer) in setting up and styling photoshoot.
Kim Rogoff ‘94 is senior vice president for global corporate financial planning and analysis at Coach, Inc. She was the keynote speaker at 2016 Women in Business conference. Read her interview here. @lehighbusiness
LVGR is a nonprofit organization dedicated to empowering girls, women, and trans & nonbinary folks through music & art. This T-Shirt was designed and sold at LVGR fundraising events and at their Girl Rock Camp showcase.
Illustrations of various Lehigh University campus buildings created for the Lehigh Univeristy Website and other marketing materials.
Lehigh University Alumni Memorial visitor experience. Includes large scale banners and interactive kiosks for visitors to use and gather information.
View the interactive Kiosk here.
Cover story in Lehigh Alumni Bulletin. Layout and Photoshoot Styling.
Photographer: Ryan Hulvat.
Toy Stories was an article detailing Lehigh students who exhibited their inventions in mid-February at the venerable North American International Toy Fair in New York.
The Gift of Life was a feature story in the Lehigh Alumni Bulletin which detailed the amazing story of a Lehigh student who sacrificed a semester of her junior year to undergo a risky, excruciatingly painful surgery to donate part of a vital organ to a friend. These photographs were taken Chanticleer garden in Wayne, Pa. I assisted Christa Neu in the direction of these photos and then used them when I designed the article.
Photos courtesy of Christa Neu
Lehigh Valley For All was formed in the aftermath of the 2016 elections to connect, organize and mobilize progressives across the valley. By uniting progressives and connecting the disparate movements they aim to build a whole that is more than the sum of its parts. This was a proposed logo re-design for their orgnization along with a poster advertising thier open meetings once a month. This design did not end up being selected.
Assisted Kurt Hansen (Art Director) and Christa Neu (Photographer) in setting up and styling materials for this photo.
Quantum dots are used in transistors, solar cells, LEDs, lasers and medical imaging. Current industrial production processes are time-consuming and environmentally unfriendly. Three Lehigh researchers have found a better, more natural approach to the production of quantum dots. Read the full story here.
arm to City is a fictitious program whose goal is to unite communities, families, and farmers year-round through good locally grown food. The program takes place in Brooklyn, Washington DC, and Boston, which each poster advertises. Farm to City envisions a city connected to its region through its farmers and their crops, a city rich with healthful and flavorful food choices - at outdoor markets, grocery stores, restaurants and schools.
This project was aimed at finding a "free object" and creating a product and packaging for it. Each of the bottles serves as a nostalgic reminder of either summer, autumn, winter, or spring. Used as a scented popery, each bottle of Four Seasons allows customers to smell the seasons all year long.
Cake•This cake company was a project at Lehigh's Mountaintop campus. This spoonable cake took first place in the 2016 Baker Institute iPrize competition. Ashleigh Thurston ‘19 and Ethan Frohman ‘19 are a part of the LaunchBayC Creativity Track for rising sophomores who want to explore their creative and innovative abilities. I assisted Christa Neu in the direction of these photographs.
The Blue Ridge Folk Festival is a fictitious folk festival held in North Carolina. The illustrations are meant to reflect the atmosphere of the festival and the location in the Blue Ridge Mountains.
The Philly Kitchen Expo is held at the Pennsylvania Convention Center. This expo features all things Kitchen related. From cooking demos to the newest appliances the expo showcases a magnitude of things for all visitors. Included in this project is a trifold brochure, poster, and tickets.
Philly CowShare connects communities of responsible farmers and butchers with urban communities who simply want to eat well.
This catalog features George Nakashima's, renowned furniture designer and architect, collection of table and chairs. Beautifully hand crafted, Nakashima's work is unique and combines traditional asian elements with American craft style. This catalog highlights his best work and discusses the creation process in building these masterpieces. This is a student project.
Photos courtesy of Amber Danese Moralis
This website was created to tell the story of the historical tourist attraction, Coney Island. The site highlights the grand hotels, innovative amusement parks, the sideshow, and offers a visual history through photographs. This was a student project.
View the Website
Diner en Blanc was an event that started on a whim evolved into an extraordinary student-centered event that was attended by 500 students and several administrators, and ended with a round of fireworks that lit up the late September sky over Goodman Campus. I assisted Lindsay Lebresco and Linda Harbrecht from University Communications in creating menus and large scale signs for the event along with contributing to ideas for planning and decor.
Photos courtesy of Christa Neu
The Pulsera Project is a non-profit organization that educates, empowers, and connects Nicaraguan youth with students in more than 350 US schools through the sale of colorful, hand-woven bracelets, or “"pulseras"” in Spanish. I re-branded the organization with a fun, yet informative, website, logo, stationary, catalog, and school brochure.