The Lehigh University undergraduate matriculation package is created for accepted students, with the goal to encourage them choose to attend Lehigh. It was important to create a memorable and special package and presentation that students receive their acceptance letters in.

By using Lehigh’s brand colors and choosing to design a combination of materials in various sizes, I was able to clearly organize and create an inviting experience. Bonus collateral included custom designed sticker sheets, buttons and felt pennents to enhance the experience.

The Bethlehem Parking Authority wanted to create a new logo to help people better understand how they help our community. Along with a refreshed logo, the BPA created a tagline to showcase their focused community engagement efforts. By branding items with “Building Community with Every Spot,” the Bethlehem Parking Authority is able to communicate their support, growth and development of the city of Bethlehem by efficiently managing and administering parking resources that contribute to a safe, accessible, and sustainable community.

The SouthSide Arts District (SSAD) of Bethlehem hosts an annual “Naughty or Nice Cocktails & Cookies Crawl.” The crawl takes place over three weekends in December, offering the chance to sample holiday cocktails paired with a Christmas cookie from various independent restaurants and small businesses in South Bethlehem, along with live music. The event is the biggest fundraiser of the year for the Southside Arts District and is the district’s signature holiday event.

SSAD wanted a fresh new look for this event that emphasized the main appeal of the event—cookies and cocktails! I choose to use a winter color palette, playful icons and typography to showcase the upbeat and joyful nature of the event. Materials included a new logo, ticketed passport & map, poster, and social graphics. I additionally created a small vignette icon pack that can be used in various capacities throughout the materials and event.

The SouthSide Arts District’s mission is to build upon the community's entrepreneurial, cultural, and artistic heritage to support economic development for the businesses of South Bethlehem.

The Experience Lehigh brochure was developed for prospective students and their families—as a companion piece mailer to Lehigh's viewbook. Its main goal are to drive visits to campus and to Lehigh's website.

Recognition

UCDA Design Awards | Recruitment | Excellence, 2024

Bringing food, music, and fun to the SouthSide for over 20 years, ChiliFest is a cook-off challenge in which local restaurants and businesses make delicious chilis and battle for the titles of "People's Choice Best Chili" and "Celebrity Judge's Top Choice." This festival is presented by the SouthSide Arts District (SSAD) in Bethlehem, PA.

I had the opportunity to redesign and rebrand ChiliFest from scratch. The directive was to modernize the look of the logo and marketing materials, while still retaining the DIY and local flair of the contestants that compete. I created a logo with texture and warm colors and then juxtaposed those elements with a modern duo-toned image of the actual SouthSide Arts District for the promotional materials. Brand package materials include posters, pocket passports & maps, social media graphics

The SouthSide Arts District’s mission is to build upon the community's entrepreneurial, cultural, and artistic heritage to support economic development for the businesses of South Bethlehem.

The Lehigh University viewbook tells the Lehigh story through the brand lens of “Built for Tomorrow.” It covers a wide range of topics, including academics, unique programs and opportunities, student life, and post-graduate success. The book features student profiles, and editorial stories about Lehigh students, faculty, and staff.

The layout features student profiles at regular intervals, which are designed with pictures, quotes, and short snippets of information. These elements are used to communicate the student-life experiences and academic and professional opportunities available at Lehigh. Colorized section openers and bold, graphic data visualization are used to help readers navigate, and engage with, the different types of content in the book.

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Silver Award
2023 Creative Excellence in Marketing and Communications
Outreach Admissions Viewbook

KingSpry Law Office launched a new education law podcast, “Legal Lunch Room.” Legal Lunch Room invites education attorneys and school leaders to share how current education law trends and court decisions impact school boards, students, and our community.

I created a logo using KingSpry’s existing brand colors to coordinate with their overarching logo. The logo intertwines the elements of a lunch box and the podcast in a clean fresh way.

Listen to KingSpry’s Legal Lunch Room here.

Lunchbox design is a proposed mock-up.

Lehigh Valley Girls Rock (LVGR) is a nonprofit organization dedicated to empowering girls, women, and trans & nonbinary folks through music & art. LVGR runs a week-long empowerment camp that enables youth ages 10-17 to play an instrument, form a band, write an original song together, and perform their song at a real concert. The showcase is part of IceHouse Tonight, a sustainable arts venue dedicated to serving and sharing the arts of the local culture.

This event program was created for the 2022 annual Girls Rock Showcase. I used a combination of whimsically illustrated birds and playful typography to highlight this year’s theme, “Together we Soar.” The
T-Shirt was designed and sold at LVGR fundraising events and at the annual Girl Rock Camp Showcase.

The Historic Hotel Bethlehem is located in the heart of the National Historic Landmark District in Bethlehem, serves as a staple in the community, and was named the No. 1 best historic hotel in the nation by USA Today for the second consecutive year.

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In 2022, Historic Hotel Bethlehem celebrated its 100th anniversary by recognizing its long history and hosting several events. I created a 100th-anniversary version of their logo that was used in various marketing materials, outdoor signage, and events throughout this special anniversary year and celebration.

I have a long-standing graphic design history with Hotel Bethlehem. Over the years, I have created promotional print ads for publications, digital web ads, posters and flyers for on-site events, wedding showcases, and marketing materials for dining and the tap room.

Vinyl album cover design (& some that didn’t make it) for Bethlehem indie rock band, Small Mess. Small Mess teamed up with Square of Opposition Records to release a limited run of 5" lathe cut single records featuring "Out the Window" and "Fourth of July." Watch Small Mess perform these tracks and more on a Tape Swap Radio Session. This session premiered on WDIY 88.1 FM (Lehigh Valley's Community NPR Station).

Listen Here on Bandcamp

Released October 2017 by Square of Opposition Records

A unique combination of restaurant, bar, and micro-distillery, the Social Still, offers a unique experience. With soaring ceilings and crisp, clean lines, the decor of the venue blends old-school vibes with contemporary twists, much like their menu and cocktail offerings. Social Still has crafted a revolution with premium spirits and a one-of-a-kind vibe.

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The Social Still wanted to update the look and feel of their menus and reflect a contemporary vibe, while still retaining the rich history of the venue and location. Wooden boards were used to anchor a tiered menu system that could easily be interchanged and easily updated when the menu changed each season. Vintage imagery and line engravings related to the dishes were featured throughout the menu boards. In contrast, pops of blue and lighter tints on the background created a softer, modern look and feel. These elements helped convey a “scratch-kitchen, natural, & farm to table” impression. Menu boards and to-go menus were updated seasonally and featured different accent colors depending on the time of year. Additional items were created to promote the restaurant as well (postcards, rack cards, and ingredient cards).

The Boys & Girls Club of Bethlehem is a nonprofit organization that positively impacts the local community. Their mission to enable all young people to reach their full potential as productive, caring, and responsible citizens. It gives kids a place to call their own, where they can have fun, get help with homework, be creative, and be a part of a team.

This dinner program was created for a celebration honoring the 90th anniversary of the Boys & Girls Club of Bethlehem. The program highlights the agenda, history, impact, leadership, and sponsorship so that attendees received an overview and understanding of the scope of the community impact. I kept the informational parts of the brochure simple and organized by content type. I selected a fun accent font paired with a more standard font as a nod to the children involved in the non-profit as well as the seriousness of the work the club does. Icons were used to showcase the different focus areas the club engages in. I highlight the blue color that is a part of their visual identity and added accents of orange and deeper shades to add visual interest to the piece.

Lehigh University Admissions Viewbook 2018. A collection of selected images from the 96 page book.

Total applications increased 18% from the previous year during this admissions recruitment cycle, which included this new viewbook.

Hosted by SouthSide Arts District, the annual Summer Cocktail Crawl features 19 SouthSide restaurants and retailers. The project included a passport & pocketmap, social graphics and web assets.

Lehigh University produces an annual report every year that highlights impactful stories, moments, and statistics across the university from the previous year. The report also showcases the institution’s financials and university leadership. The theme of the 2022 Annual Report is “Together, Forward.” At a pivotal time in higher education, the Lehigh community is well-positioned to tackle tomorrow’s challenges and make a meaningful impact on future generations.

The design of the publication has a free-form content and image approach on each page, while still retaining a professional, streamlined, and modern feel. The design was informed by the content types, from small stories to larger graphic elements, such as statistics. The use of yellow in different applications on each page intentionally helps highlight special content throughout the piece.

Getting into college is a big deal. While working at Lehigh University our goal was to create something memorable and special that students would receive their acceptance letters in. I completely restructured the materials students received and distinguished the materials in a way that was clear and digestible able for students and parents. The overall Matriculation packet contained an acceptance letter, return on investment booklet, brand book, admitted student brochure, and a postcard to RSVP with. By using coordinating colors and varied sizes, we were able to organize the important content and create a youthful inviting experience for all our future students.  

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Gold Award
2018 Greater Lehigh Valley American Advertising Awards
Sales & Marketing Kit: Matriculation

Bronze Award
2018 Case Circle of Excellence Awards
Individual Publication: Matriculation

Lehigh Valley For All is a progressive, community-minded, grassroots organization whose goals are to provide a platform for voters to gain knowledge of the political system and to effectuate progressive policies within their communities through issue campaigns and encouraging its members to seek office.

This was a proposed logo re-design and coordinating poster to advertise their open meetings once a month.

This design did not end up moving forward.

The SouthSide Arts District (SSAD) is the Lehigh Valley’s home for art, entertainment, shopping and dining. From art galleries to our unique boutiques, restaurants and special events, the SSAD truly is the “Art & Sou”l of Bethlehem. There are two sides to the SouthSide—the destination and the nonprofit organization. The nonprofit organization is an initiative of the Bethlehem Economic Development Corporation, working to create an economically thriving South Bethlehem Downtown, using the arts as an integral part of its resurgence.

This map and city guide uses SSAD’s existing branding and colors, features upcoming events and offers viewers an overview map and guide to most of the SouthSide businesses.

Website design for University of Penn Department of English & Robert A. Fox Leadership Program